Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg
- Anime's Media Mix: Franchising Toys and Characters in Japan
- Marc Steinberg
- Page: 304
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780816675500
- Publisher: University of Minnesota Press
Download Anime's Media Mix: Franchising Toys and Characters in Japan
Free ebooks download doc Anime's Media Mix: Franchising Toys and Characters in Japan 9780816675500 iBook CHM by Marc Steinberg (English literature)
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...
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'Anime's Media Mix: Franchising Toys and Characters in Japan'
Marc Steinberg's book discusses the importance of character merchandising on the popularity and cultural influence of anime.
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